GG: Gamification in the Public Sector and the Process Analytics Expert Community

GG/GGWP, achievement, skill — gaming slang that has firmly entered everyday language. This talk is, in its own way, also about GG — about the “well-played game”, about the use of gamification in the public sector and the creation of an expert community. 

Game campaigns are actively used in the market by companies such as Yandex, Ozon, and VTB Bank. Therefore, it is not surprising that our key customer also relied on the “game mechanics” to engage their users in creating the necessary value. For some, the value is purchasing goods; for others, increasing customer loyalty; and for the domain I work in, the value is hypotheses of process analytics, suggestions for improving processes (process mining) and ideas for increasing operational efficiency (task mining).

In this talk, I will describe how, starting with user training programmes, using badges and leaderboards, an expert community emerged, and subsequently Competence Centres in process analytics.